Search Engine Optimisation

Search Engine Optimisation (SEO) is arguably the most important piece of the search engine rankings puzzle.

The purpose of SEO is to drive organic (non-paid) search engine traffic to your website.

If your website’s SEO is not up-to-speed or undertaken correctly then your website will simply not rank as you would hope or expect on any Search Engine Result Page (SERP).

The good news is that Optimal8 have a great team of SEO professionals who not only know their stuff but actively update their knowledge and understanding of this ever-evolving discipline.

 

SEO can, simplistically, be split into two separate categories:

On-site optimisation

Focuses on keyword research, analysing the content and pages contained within your website, along with technical analysis of the way the site has in-fact been built, designed and structured.

It is critical that your site’s pages and content are relevant to the keywords you are aiming to target.

At Optimal8 we take our time to understand your business, products and services so we can implement an SEO strategy that is not only relevant but also focuses on any keywords that will draw more specifically targeted visitors to your site.

Off-site or off-page optimisation

Relates to techniques used to promote your page or business outside of your own site.

Google and other search engines look at the number of links to your site from other websites, blogs, forums, articles, press-releases, social media – the list goes on.

The critical thing is that this is not just a case of having any old site link to your website.

Search engines are clever enough to determine what sites link to you and of critical importance is the quality and relevance of your backlinks.

Off-site SEO can be rather laborious but when undertaken correctly is invaluable to your search engine ranking.

Fortunately for you we are expects in this field so have you covered.

On-site optimisation focuses on keyword research, analysing the content and pages contained within your website, along with technical analysis of the way the site has in-fact been built, designed and structured. It is critical that your site’s pages and content are relevant to the keywords you are aiming to target. At Optimal8 we take our time to understand your business, products and services so we can implement an SEO strategy that is not only relevant but also focuses on any keywords that will draw more specifically targeted visitors to your site.

Off-site or off-page optimisation relates to techniques used to promote your page or business outside of your own site. Google and other search engines look at the number of links to your site from other websites, blogs, forums, articles, press-releases, social media – the list goes on. The critical thing is that this is not just a case of having any old site link to your website. Search engines are clever enough to determine what sites link to you and of critical importance is the quality and relevance of your backlinks. Off-site SEO can be rather laborious but when undertaken correctly is invaluable to your search engine ranking. Fortunately for you we are expects in this field so have you covered.

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